Direct Selling Business in India: Issues, Challenges and Prospects

Author: Edited by Manoj Kumar Sinha and Utkarsh K. Mishra
Foreword by Justice Vivek Agarwal, Judge, High Court of Madhya Pradesh

Year: 2025 Edition

About the Book:
Direct Selling Business in India: Issues, Challenges and Prospects is one of the pioneering academic works exploring the complex legal and regulatory ecosystem surrounding India’s fast-growing direct selling industry. The book delves into issues of legitimacy, compliance, consumer protection, and technological adaptation in the face of AI-driven processes and blockchain-based models. It serves as a comprehensive guide to the evolving relationship between law, business, and innovation in the Indian context.

Key Features:

• Multidimensional analysis of direct selling models and their legal challenges.

• Chapters covering consumer protection, AI, blockchain, and e-commerce laws.

• Insightful discussion on competition law, SEZs, and compliance frameworks.

• Contributions from leading academics and business law experts.

• Essential reading for understanding India’s emerging direct selling landscape.

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Ideal For:

• Business Law Practitioners and Corporate Counsel

• Academicians and Policy Researchers

• Entrepreneurs and Direct Selling Professionals

• Law Students specializing in Business and E-commerce Law

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Caveat Legalis:
Description based on available details—interpret with due diligence!

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