Brand Trigger-Points How humble Start-Ups become Brand Barons
Dr. Sabyasachi Dasgupta
This book discusses 100 brands across catagories and across the globe and their turning points to brand barons. The stories suggest that every brand started with its won set of hiccups and the slowly, by sheer or sometime luck, climbed up the ladder of success. This book discusses what led to the turning point of brands ad hopes that the lucid storytelling style with a tinge of seriousness will motivate start-ups, provide strategies for success and at the same time give the readers an entertaining set of branding stories.